Urban Clothing represents so much more than simply style. Spawned for a diverse sub-culture of art, music and expression, there is certainly a lot more to the popular fashion than meets the eye

Born from the diverse spectrum of hip hop music, graffiti and lifestyle, urban clothing has developed substatially over the past decade and really made an impression here in the UK.

With big designer labels such as Rocawear, the uprising of American RnB and Hip Hop stars and the introduction of “Bling Culture”, the urban clothing industry has never been so booming.

Urban Clothing in pop culture

Modern urban clothing can be seen being worn by current artists such as 50 Cent (G-Unit Clothing), Jay-Z (Rocawear Clothing) and Kanye West amongst others, with smaller brands like King Apparel nipping at the heels of designer culture. With music by these artists being so popular, this has a huge impact on popular culture and, as such, many people want to become a part of this trend.

Dedicated urban streetwear retailers are specialising in these brands and bringing high-quality, beautifully designed garments to street-level.

The core of urban fashion is music. Without the beats, the lyrics and the passion behind this creative art, this unique, extrovert style would not have been born.

Urban clothing encompasses music, art, fashion and importantly; self-expression in an accessible, practical and stylish way.

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Designerwear, Menswear, Streetwear

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Sportswear, Streetwear, Womenswear

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Sportswear, Streetwear, Swimwear, Womenswear